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AIDA
Aida is a critical design object that addresses the environmental impact of cruise tourism and its effects on cities such as Amsterdam and Rotterdam. Cruise ships, often presented as symbols of leisure and luxury, are also major sources of pollution, contributing to poor air quality, noise, and ecological damage in urban harbors.
The design encloses a model of a cruise ship inside an oversized PET water bottle, transforming a familiar object of consumption into a symbol of excess and waste. By trapping the ship within plastic, Aida exposes the contradiction between mass tourism and sustainability, offering a clear and confrontational statement on the destructive footprint of the cruise industry.

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